Customer’s needs and requirements must be your first priority. She/He is the boss after all. Change your approach, and think and behave as a problem solver. You must provide them useful industry trends and offer to research their issues even before they show interest in buying from you.
The changing business realities have made it very challenging for lead generation services, but a lot can be achieved by doing a few things differently. Learn to master the art of building relationships, showcase your capabilities in clear terms, and behave like a problem solver to build trust and credibility in order to make your campaign a grand success.